Thursday, April 16, 2009

How to Generate Website Traffic

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Web site traffic generation plays a major role in taking a business at high levels. The following tips ensure an easy method for a businessperson to achieve the desired goal.Ways:1. Write about the position held and e-mail it to bloggers. Chances are that they link back to the web site.2. Assign links to social sites of book marking in the web pages.3. Include signature link in the forums that might point to the web page a businessperson is trying to promote.4. Make sure there are opposite opinions on a topic, provided there is justification for every opinion. Some opinions may annoy certain readers with different ideas. This will encourage them to visit that web page to raise their voice.5. Remember to post comments on blogs of other people and links to the web site.6. Reply questions on Yahoo Answers and quote the web site.7. Design a 404 page, which directs again to the web site home page.8. Make a review of a company or a product. In case of a positive review, e-mail it to the company. Request them to feature it in the press section. This works well.9. For easy web site traffic generation, write a few articles and submit those to articles sites.10. A writer may also write a newsworthy press release and submit the same to the PR Web for targeted web site traffic generation.11. Maintain trade links with people who have opt-in form on the web site's confirmation page.12. Do not forget to post in search engine groups linking to that web site in the signature.13. Include RSS subscribe link/button in the web site.14. The businessperson may submit blogs to any blogs directory.15. Make use of Pay-per-click methods for web site traffic generation.16. Have a mention of the web site on Craig list.17. Purchase links to the site and place reviews about it on other web sites.18. Moreover, purchase space for banners on different web sites.19. Forward articles to a number of publishers, which link back to the web site.20. Buy misspelling of top competitor's domains and redirect the site.21. For web site traffic generation, make use of systems of traffic trading such as BlogRush.22. Design freebie products such as software, white paper and e-book.23. The businessperson may submit the web site to many free directories.24. Begin with any affiliate program with a product in hand and meet affiliates.25. Send the product to web site owners for a review. This enhances the chances of web site traffic generation.26. Watch a top web site. Request for writing a few guest posts for their siteOverview: Online entrepreneurs know the importance of web site traffic generation but they are not aware of other ways of marketing except the standard advertising methods. The above given methods are highly beneficial for them. It will not only draw more customers but will also increase the rankings of web sites in major search engines.

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Landing pages – Ladder to successful PPC search engine marketing

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According to a reliable market research, the total expenditure on PPC search engine marketing is more than half of the total spending undertaken on web marketing as a whole! In other words, entire search engine marketing expert community world wide gives its whole hearted endorsement to PPC search engine marketing as a highly effective and hence prominent form of online marketing and advertising. There are three factors that significantly contribute to the success or failure of any PPC search engine marketing campaign, namely1. Ad quality2. Maximum Bid3. Quality of the landing pageLanding page, simply put, is the page on which the visitor finds oneself upon clicking the PPC ad on SERP. It is a very important page from the point of view of any commercial venture, as it decides whether the PPC ad is able to fulfil its core objectives of having PPC search engine marketing in the first place. A search engine marketing expert from a SEO company of India is the world’s favourite SEO professional owing to his strategic advantages, including cost-effectiveness, competitiveness, proven expertise and sound infrastructure. You can expect a SEO company from India provide you with a dedicated and thorough professional search engine marketing expert for tending to your PPC search engine marketing campaign and implement the following strategies to achieve an effective landing page: 1. Focus on an offer of something specific like a newsletter subscription or a tutorial or a demo and avoid irrelevant information to the offer, as it is distracting; 2. Focus on the first impression, as it may turn out to be the last if its not overall pleasant; 3. Stay away from navigation buttons as they tend to take your visitor away from the main offer; 4. Organize content that can be read at a glance; 5. Use caption in graphics as you use them judiciously; 6. Avoid the temptation of asking too many questions and try to gather information implicitly. A faithful following of the above tips can actually do wonders to your PPC campaign. Worth a try, at least!

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A Fast Guide To Blogging - Want To Get Started Quickly And Easily?

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Free Blogging Platforms :The first kinds of blogging platforms are the free versions of popular applications. Blogger.com is the one that is owned by Google and it's very straightforward to use and completely free. The only drawback is that you don't really own your blog as it is hosted by Blogger. While the software is great, you're pretty much out of luck if they decide to stop hosting your blog.The other major, free blogging software is Wordpress.com (not to be confused with Wordpress.org, which is self-hosted). This is also very easy to use, and it is hosted by Wordpress. Be extremely careful if you're going to do a lot of affiliate marketing on your blog. Wordpress.com has been known to shut blogs down without any warning!Hosted Blogging Platforms :As you can see, it is generally a good idea to self-host your blog so you have total control over it. As you begin getting good traffic you'll certainly want to ensure that there is nothing anyone can do to take your blog away. Setting up a free hosted blog is like putting all your eggs in one basket, and that's never a good idea. Of course that doesn't mean you cannot set one up that is secondary to your main blog with the prime objective to help you to get backlinks (to your main blog).Hosted blogs are much better for most people. One of the oldies but goodies is the Moveable Type software. This is a paid option, but many people think it's worth it. It's a very powerful way to blog.The Bloggers Blog ?Most bloggers, however, seem to favour Wordpress.org blogs. You host these on a server you own, so you have total control! It's similar to Moveable Type in that it's very easy to use, but the variety in the support and plugins available is incredible. There is a huge community set up based around Wordpress. You can find plugins to help you with SEO, to run a membership site, to backup your blog for you, to sell eBay items, and a whole ot more! There are also a incredible number of themes you can choose from to make the blog completely your own. A lot of theses themes are completely free - Simply type "wordpress themes" into your favourite search engine to find a theme which will allow you to change the 'look and feel' of your wordpress blog. The Decision Is Yours :So, which one should you choose? Again, most Internet marketers favour Wordpress. You might want to as well since it is phenomenal software and offers everything you need. Better yet, it's so easy to use that you can have a blog up and running in no time. It is also worth noting that most tutorials written in the Internet Marketing arena are focused on Wordpress. It seems to be the favourite platform for bloggers, and you might want to select it if only to avoid the hassle of trying to learn another system that not many people use.

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The History of Search Engine Optimization

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Not surprisingly, over the years search-engine algorithms have become increasingly complex, which has resulted in Web site owners either outsourcing SEO to professional firms or self-educating through books.As the World Wide Web grew at a remarkable pace the popularity of AltaVista and Infoseek started to want. Other search engines came and went, but no company has had more of an impact on search-engine marketing than Google.SEO: Beware of Snake Oil SalesmanThe truth is that there are no guarantees in SEO. In fact, if an alleged SEO professional tells you he offers guaranteed placement within Google’s top ten organic rankings, you need to decline the offer. The process of SEO requires great skill and is not quick. You must have patience. In fact, you should look at SEO as an ongoing process that is necessary for you to maintain and maximize your position in the organic search results in the long term.Get StartedKeep in mind that you need to set realistic expectations based on your chosen topic. Increasing your Web site rankings for competitive topics is much more difficult than increasing rankings for less competitive topics. You must carefully consider your target audience. Understanding who your target audience is and what they are searching for can greatly increase the effectiveness of a search –engine –optimization campaign.If you intend to outsource your SEO, you should set aside a minimum of $3000 to $5000 monthly for a dedicated SEO professional. SEO requires you to select one or more individuals with varying proficiency in HTML writing, knowledge of CSS, data analysis, graphical design, server administration, copywriting, link building, and blogging.One of the best places to keep up to date with what is happening in the search-engine marketing industry is to read blogs and other online news sources. Blogs such as SearchEngineLand.com, seroundtable.com, and SEOmoz.com provide current perspectives and tips, and news Web sites including DMNews.com, ClickZ.com, and WebProNews.com provide breaking news and commentary on search-engine marketing.Keyword GenerationEffective keyword generation is one of the most critical elements of successful search-engine optimization. All keywords are not created equal; some keywords are easier to rank for than others, and some keywords tend to be almost impossible to rank for. Keyword generation tools such as Keyword Discovery, Wordtracker, and Google’s Keyword Suggestion Tool allow you to carefully research, analyze, and filter potential keywords. Each page of your Web site should be search-engine optimized for only one or two keywords. Focus more on generating keyword lists that directly relate to your Web site and give you the best shot at ranking well on search engines.Competitive ResearchReadily available competitive research tools such as Seodigger, GoogSpy, Compete.com, and KeyCompete provide various data about your competition, including what keywords your competitors rank for in the organic search results, as well as what keywords your competitors re using on pay-per-click search engines such as Google

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Advance Technology about SEO And Helpful Seo Tools

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Search Engine Optimization is a process of improving web pages so that they have the ability to rank higher in Search Engine Results Pages (SERPs) through keyword. It specifically reference Non-Paid SERP ranking.Seobenefit.blogspot.com gives a comprehensive description about seo and its implementation. Here you’ll find useful techniques that can really help you to optimize your site. It contains some new concepts, that you can keep yourself update. This website explains the way seo is and its benefits, few basic terminologies that you should know. And also there have some more advance helpful seo tools like Reciprocal link checker, Reverse IP, Similar-page-checker, Website-comparison and many more.Lastly, Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors. This, in combination with Google Analytics and Google Webmaster Tools. And this site has more than 300 of Useful SEO / SEM Related Questions and answers.
About Author
Amar Kishore ( SEO/SEM ) have more than 2 years of experience regarding content Writing. I have shown my Experience over http://seobenefit.blogspot.com. For more details about some advance helpful seo Tools you can visit Seobenefit.blogspot.com. Here have some more feature Regarding SEO and SEM.

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Search Engine Optimization Completes your Website Design

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Nor is it like those infomercials on late at night selling you 10 websites with people basking on their yachts after pulling down an average of $10,000 a day or whatever. How the heck are you going to be on a boat if your website is on the 10th page of Google after a search for your product? Welcome to the real world. Now I hate to do this, assume that is; but I am assuming you spent a fair amount of money on your website. So why not put the icing on the cake? Just because you spent $10,000 on a fully functional ecommerce website, doesn't mean you're going to see a return on your investment immediately. There are steps needed in order to ensure your site is seen by your target audience and you can do them concurrently with the development of your website. Without giving too much information away in this 'teaser' article, take a look at these areas of focus.Do some research…Think about your Target Market. Is it local, regional, national? Who is your target market? Think about your product(s). Is your product a niche or are you selling T-shirts? What comes up on the Search Engine results when you type in a product you sell on your website? Do you even know what a keyword is? (By the way these questions apply for service-related websites too. For the sake of this article, I am using a tangible product as an example).Leave it to the Professionals…Based on your input from the questions above, your website design company should be able to analyze your answers and focus on what can and cannot be done. (By the way, I am also assuming your website design company also performs Search Engine Optimization. If not, then say Bye-bye.) Typically, an analysis can be of keywords you would like to optimize; while cross-tabulating that information with your target market and the product market. Your website company should be able to provide you with a list of keywords that have a good opportunity of producing results on the first page of the Search Engines. A little more free advice - Try and incorporate those keywords into your home page and internal page copy of your website as this will only provide more opportunities for the search engines to familiarize themselves with your site. Choose your battles…The list of keywords will have some competition with some and not so many with others. If you are selling T-shirts, there is no guarantee you're going to land on the first page of a major Search Engine. However, it might be best to optimize for a specific city your store or corporate office is located in. For example, if you are located in Kansas City; your keyword should be Kansas City T-shirts. Quite simply the quest to make it on the first page of a Search Engine may not be as much of a conquest at a city level versus a national level.Prepare for the long haul…Rome wasn't built in a day; nor is getting to the first page. Your website design company should have an analysis prepared for you with results in 6 months. This is contingent upon the product or service you are selling of course. It may take less time, but on average, you and your website design company will have a clear picture of what's working and what isn't. Two-pronged approach…If you have a website company that knows what they are doing, you can get to the first page of the Search Engines. While programmers and coders are working feverishly to attempt to get your site optimum results, your website company should also advise to take on a Pay-Per-Click approach. Pay-Per-Click can get you on the first page immediately, but not in the core search results. Typically, these are located on the right-hand side of the Search Engine's results. While studies have shown users initially read the core results first, the fact remains that you are on the first page and the search engines do become familiar with your domain name. Ultimately, this helps your placement in the core results. Network your site…Getting your website's link on other websites can also be helpful. Directories, Chamber of Commerce Websites and the like all can help increase your website's popularity with the Search Engines. Obviously, a lot to think about. But better now then when you have launched your website and you hear the proverbial crickets chirping (or whatever it is they do that keep us up late at night in the middle of summer). Budgets shouldn't be a problem either. If you have made the step to launch a website, you'll know that Leisure Suit Larry, working out of his Mother's basement can't achieve your website objectives for $500. Contact your website company today and inquire about what they can do for you from a Search Engine Optimization standpoint. Without it, you are sitting in a three-legged chair. At some point you could fall and fall hard.

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Tuesday, April 14, 2009

Make Money with Web Content- It’s all in the Words You Write

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Sure, it’s fine to target keywords when writing web content but it doesn’t help a website if the content displayed on it is a bunch of fluff. If Internet surfers can’t find any valuable information on the websites they visit, more than likely they won’t be inclined to come back. This means the website loses sales and/or chances to show paid advertisements.The trick to making money with articles is to make the content SEO optimized but at the same time full of valuable information. Some may think this isn’t possible, but the fact is that you don’t have to stuff your articles full of keywords in order to optimize it. Shoot for a 1-2% density and for a 500 word article, you’re looking at having to emphasize a particular keyword 5-7 times. You can base quality content around your keywords with this density while still being g able to keep up with the search engines. Tips for Quality Keyword UsageThere are a couple of tactics you can use to in order to maximize the quality of your web content. The first method is to create a new paragraph for each instance the keyword will be used. So if you plan to use a keyword 6 times in an article, you’ll want to create 6 different paragraphs. It’s important not to place your keywords in the same place of each paragraph, but instead to intentionally place them in different locations so they are not so conspicuous. Try changing the keywords slightly so it doesn’t seem like the same words are being repeated over and over again. The second method is to clump the keywords together in the beginning, middle and end of the article. For example, in a 500 word article you would use 2 keywords in the first paragraph, skip 1-2 paragraphs then use another 2 keywords in the middle paragraph and skip a couple more. Finally, you’ll use the last 3 keywords in the last article. This needs to be done carefully, making sure the paragraphs with the keywords make total sense. It’s possible but it may take some practice. How does this Information help me Make Money?The point of these techniques is to drive traffic to your website by optimizing your website for SEO purposes, while providing quality content to make readers want to come back for more. Whether you sell products or make money with ads like adsense, these tactics can work for you. More traffic and repeat visitors means more money!
About Author
Rachael Williams is a webmaster and Internet marketer living in Hilo Hawaii. She?s been in the business since 1999 and loves everything about it! She also enjoys mentoring those who are new to making money online.http://www.finallyfindfreedom.comwww.content-gurus.net

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Monday, April 13, 2009

Money Till Payday – Quick Access To Combat Emergency

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Would you be borrowing money for a longer duration when you can repay it early to save on interest payment? Money till payday is the loan that you can borrow only for the day when you get next payday and return it to get rid of the repayment burden. It is quick loan that you can borrow within the same day for urgency like sudden payment of a bill to avoid penalties or repairing of a car. Generally, the lenders deposit the loan amount directly into your bank checking account. However, you should borrow the money only after an extensive search in order to avail it at lower costs.The only eligibility is that the applicant must be a salaried person, getting fixed paycheque per month for at least six months from the current employer and has a bank checking account in his or her name.Even if your credit history is bad with late payments, arrears, defaults and CCJs, you can find approval for money till payday within hours. You will not be subjected to any credit checks.You can borrow money in the range of £100 to £1500. Its approval is generally for 14 days, until your next payday. Some lenders will deposit the loan money against a post-dated cheque that consists of the borrowed amount plus interest charges.Take into account the high interest charges and fee costs before applying for a loan amount. Due to short term and unsecured loan, the lenders are known to charge interest at exorbitant rates also. This means your next paycheque will be under heavy stress and keep this in mind.Borrow only an amount that you can repay without stretching it as it will enhance the interest charges and penalties also. There are some lenders who are willing to lending money to the salaried people at lower rates. Search them on websites and settle for a lender who has relaxed terms-conditions. You should settle for only an affordable less burdensome offer of money till payday to escape any debt-trap.
About Author
John Wikes is a well known author and offering loan advice for quite some time. Apply For Money Till Payday has a vast network of lenders who provide loans to the borrowers at lower APR. To find Money Till Payday, cash till payday, loans till payday, cash till next payday, pound till payday visit http://www.moneytillpayday.org.uk/.

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Unhappy IT professionals: Future Tsunami

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IT has expanded its reach to every segment that you can think of and so the need of IT professionals. They are in demand heavily and are responsible to run your business flawlessly. They work hard to make your business going. But when they are discontent, they can be harmful also.When angry, IT professionals are no less than ticking bombs and can do any harm to the company irrespective of the past preferences.The incident will shed some light on what harm angry IT workers can pose to the companies if not happy? Few years back, the workers at the offices of PaineWebber UBS faced some thing very terrible. The computers of all the employees were showing the same disc error, courtesy one logic bomb. The logic bomb was implanted by a then serving system administrator who was unhappy about not receiving the compensation that he was promised. The incident is a strong indication of what harm the angry workers cam pose to the flourishing and well to do company. The man was then put behind bars and was asked to serve the sentence for long 8 years.But, it was too late as company had already suffered more than $3 million in damage before it was back to normal.There are many other cases that narrate stories of IT workers which are less of revenge but more of them cracking under stress. Consider either way, the discontented workers tattered by terrible stress and impossible demands pose a great threat than ever.But the question that strikes most is why people who are always in charge of keeping the things going can damage it? What made them to create such a chaos?The outcomes are nothing just the burst of pressure and surging demands that boss puts on the workers irrespective of the constraints. Above that, in dot crash situation like now, they are more under peer pressure and tripled workloads. The employers are cutting the staff and piling the work on few thus demoralizing them and making them upset and furious.One more incident will clarify what havoc they can do. One international and market analysis firm was losing its mails but not all. The problem was a recently fired techie, who to take revenge had set the servers to automatically delete messages coming in from overseas.The reason is just not pressure, but it is something deeper. It is lack of appreciation and respect from their seniors. The loyalty quotient that is demanded from employees, employers lacks them often. To save, their money if crunch is widespread they can hand pink slips to the employees who are on payrolls and can opt for offshoring. This year in recession, estimates show that 8 percent of IT jobs have been offshored. Gartner Research has predicted that figure will rise to 30 percent by 2015.Apart from lack of appreciation and loyalty factor, the problem runs deeper. Team mates and supervisors work, talk and even think differently. The general notion that is followed by business people are,” techies are just lying to them.” But real world things do not work this way.At the end of the day, this discontent and lack of understanding can easily boil into a major problem.Till now it was just problems and more or less we know this, but the challenge is how to keep your IT people happy and avoid them wreaking havocs.The very first rule is trying stepping in their shoes. Take care of the technical aspects and think like geeks. They know their business well and try to commend them for that rather than pushing them. Always remember, without IT, there is no business. If IT people are unhappy, will they use that power to drive business toward their own ends.The second option is try avoiding them like commodities and trust that the people you have hired are much intelligent to handle the responsibilities.

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Five best IT employers in India

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Hewitt Associates, a global human resources management and outsourcing company, has announced its “6th Hewitt Best Employers in India 2009” study in partnership with magazine Outlook Business, has enlisted the country's 25 companies which provide the best working environment for employees.The largest of its kind, the study will explore how new dimensions on diversity such as• personal values• Corporate Social Responsibility• workplace culture impact human capital management for business growth• alignment of people practices to the overall business strategy of the firm• an environment which creates a positive employment experience even in challenging times.The companies were judged on the various criterion including• organization score on a combination of the overall engagement and alignment scores,• scores on leadership, diversity and development.• ethics score for an organization and impact of economic crisis and how the company is handling the situation.Here we bring to you the IT companies which according to the survey qualify as Best Employers in India.HCL Technologies HCL Technologies, the Software major is the India’s best employer for creating a positive work experience for employees and its long-term approach amid challenging conditions. HCL Technologies is India’s 4th largest leading global IT Services companies, providing software-led IT solutions, remote infrastructure management services and BPO. The company follows a Five-Fold Path to individual enlightenment which includes Support, Knowledge, Recognition, Empowerment, and Transformation.Cisco Systems The second IT company on the list is Cisco Systems India, ranked at no. four on the over all list. With sales and marketing operations spread across key cities in India and a software development centre in Bangalore, Cisco dominates the networking market in core technologies of routing and switching, as well as WLAN and network security.Globally, the company claims to focus on collaborative efforts that give employees more say in decision-making. Flexibility, trust, and empowerment are touted as the hallmarks of the employee-employer relationship at Cisco. Flexi work time, telecommuting, parenting and work opportunities also go a long way in making the company an employee favorite.LG Electronics IndiaAt no. 8 on the list of Best Employers in India is another technology company LG Electronics.In India for a decade now, LG is the market leader in consumer durables and recognized as a leading technology innovator in the information technology and mobile communications business.The company provides array of employee-friendly programs, like “a family ambassador programme” where a dedicated mentor goes to the employee's house and talks to his family, discuss their problems. Also, employees are given a chance to visit Korea on completion of specific years of service. LG also believes in no demarcation between junior and senior employees and in February, the company reportedly gave a special 150% ‘teamwork’ bonus to employees who completed two years in the organization.NetApp IndiaNext IT company on the list is NetApp, ranked at no. 14. NetApp creates innovative storage and data management solutions that help the customers to accelerate business breakthroughs and achieve outstanding cost efficiency.Also, NetApp (global operations) ranked at no. 1 on Fortune magazine's "100 Best Companies to Work For" list in January 2009. According to the magazine, NetApp's egalitarian culture, salary, unique benefits, and a down-to-earth management style are attributes that helped catapult the company to the number-one spot for 2009. Also, at a time when companies across the board are downsizing in a bid to rein in costs, NetApp is among the handfuls that have not still gone the pink slip route.vCustomer Corporation At no. 16 on the Hewitt Best Employers in India list is a leading third-party BPO, vCustomer Services.vCustomer is an established and leading provider of Customer & Technical Support Services globally. With an employee base of over 3,000, the cornerstones of company's work culture include an Open Door Policy and Fun@work. Your Voice (a forum where in employees can communicate directly with the company's CEO) is a big hit with the employees.The company offers customized career development programmes fostering growth through promotion programmes based on performance.

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